Why is Local Search Such an Issue Today?
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Local Search is the Most Important Ranking Factor in Your Website.
Every day millions of people are using the internet to find local businesses. They search Google, Yahoo and other search engines for everything from Roofers in Miami to Attorneys in Worchester.
Now if your website is not search engine optimized for local search, you are losing customers. It does your business almost no go at all if your website is buried 5 pages or deeper in the results.
If your website isn’t listed on the first couple of pages you are probably losing business to your competitors BIG TIME.
We can help to get your website noticed and improve your search engine ranking. Act now. This offer is extremely limited. Call or click today to get your website optimized for local search.
Finding a Voice for Your Content With Local Search
When you read content by someone who’s found their voice, there’s a really distinct ring to it. You can tell they’re really passionate, really self-expressed and really know what they’re talking about.
People are moved by those who speak with their real voice. Yet what most people don’t realize is that almost everyone who’s found their voice had to put in a lot of work to find that voice. It doesn’t usually come naturally.
So how do you find your voice when it comes to content marketing?
==> When Writing for Local Search Start with What You’re Passionate About
If you’re a hair salon owner and are passionate about hair “coloring” in particular, publish several articles on the topic.
Ask yourself: What’s a topic that you could talk about for hours and hours on end? What’s a topic that you’d talk about and obsess about even if you weren’t getting paid?
What’s something that really lights you up in life and gets you excited?
While not every passion can be turned into relevant online content, you’d be surprised at how many people do manage to turn their passions into profit-boosting online content pieces.
Start with what you’re really passionate about. It’ll come through in your voice.
==> Local Search Must Be as Self-Expressed as Possible, but Be Careful
If you’re speaking from your real voice, you’re probably going to turn some people off if you’re not careful. Therefore, as a business owner, it is critical that you maintain a professional image and remain conscientious about what you are posting online and how it may come across to your target audience.
People who have strong voices are polarizing – Some people like them, others might hate them.
When you’re writing content, try to write as if you were speaking one on one to a friend. Write naturally, in a casual yet self-expressed and passionate manner.
==> Use Local Search and Care about The Impact You Want to Make
Can you tell the difference between someone who’s written something and really cares if you succeed, versus someone who’s just writing the content to write the content?
Most likely, you can tell that the former has a completely different feel to it. Naturally, it’s the people who really want to help us that we feel drawn to.
When you’re writing content, ask yourself: Who are you trying to help with this content? How would you like their life to change as a result of you writing this content for them?
If you really want to help people, they can sense that. It comes through in your writing and your voice. It creates loyalty.
Your voice isn’t “one thing” that people can point to and say whether it’s good or not. It’s more of the overall vibe of your content, how everything you say is presented. A great voice will create a sense of community, loyalty and following, while a weak voice will turn people away from your content. If you create your content based on Local Search and focus on local search terms such as Milwaukee plumber or best Milwaukee plumber.
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