Social Media Marketing How can I use social media marketing to beat out my competitors?

by | Social Media Marketing

Sheryl Henricks

Sheryl Henricks

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Social Media Marketing How can I use social media marketing to beat out my competitors?

Social media marketing is known as SMO or Social Media Optimization.  Social media benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing reputation online.

Social Media is like someone giving you free airtime on a television commercial in front of millions of people.

Social media management has become an essential component in today’s business. Social media is distinctly different from industrial or traditional media, such as newspapers, television, and film and must be approached very different than traditional marketing.

Social media marketing can broaden your reach, enable you to engage your audience and help you create raving fans if you use it the right way. Social media marketing has given businesses the opportunity to connect with their clients like never before.

Social media marketing is useful for every business that has customers who are using the internet. Social media is certainly a fantastic tool for connecting and interacting with both customers and non-customers. Leveraging social media marketing is just plain smart if you’re a small business on a budget.

Using social media to access more marketing and more potential consumers or clients and is an important aspect or your overall marketing and promotion initiatives.

Online social media tools such as Facebook, Twitter, and YouTube have made it possible for virtually anyone with an Internet connection to create and be part of online communities where people can discuss and share stories, photos, videos, and other types of media. In using social media, you may get the opportunity to network or interact with experts in a field of interest to you. Take advantage of these opportunities if they present themselves.

Most think of social media as a business-to-consumer (B2C) communication tool, but the business-to-business opportunities for social media are far reaching. So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must. The bottom line is: social media marketing is something you, a small business owner, can participate in quite successfully. Learn how we can create a buzz with social media marketing today



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