Pinterest Can B2B Marketing Benefit From It

by | Social Media Marketing

Sheryl Henricks

Sheryl Henricks

Blogger and Content Creator

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Pinterest Marketing:  If you haven’t heard the news about Pinterest, it’s a virtual pinboard just recently released to the public. Pinterest is made for you to pin interests, join causes on the internet, save information, get inspiration from people who share similar interests, and seemingly an infinite amount of other things.

Pinterest is a new social network based around the idea of ‘pinning’ things that you like on virtual pin boards. You can have as many different pin boards as you like for different interests. There are ‘pin it’ buttons all over the web, and you can also download a ‘bookmarklet’ button for your web browser, so you can pin anything.

Sample Pinterest Board for Your Marketing

Pinterest Marketing for Brand Recognition

There are a number of ways you can start marketing with images. Here are just a couple of ideas in order to get you started with Pinterest.

Pinterest is a wonderful platform for conducting informal market research that aid business in designing better marketing programs. You can publish images of products and can ask users to share their thoughts about them. Besides, you could also ask users’ views on the ads and packaging concepts.

A virtual pinboard which lets users organize images, links, recipes and other things. The website allows users to create and manage theme based image collections called “pinboards”. Examples include events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re pin’ images to their own collections and/or ‘like’ photos.

If you would like to gain followers on the site or draw attention to your own boards, you should make a point of interacting with others on Pinterest by doing all of these things but only in a meaningful manner. Indiscriminately following other people or other boards, liking every pin you see, and leaving meaningless comments like “I like it” and “It’s cool” will make you seem disingenuous and will actually damage your chances of gaining a following on the site.

Your Business can develop a Board on Pinterest which states everything that happens in the Company, behind the scene. Such a move can make staff members share their boards and pictures as well. And it acts as an employee sourced marketing leverage.

Aside from traffic, you can also use Pinterest for SEO purposes. The pins you place there serve as do follow backlinks to your site. They can contribute to making your site rank well in the search engines.

Social networking tools are a great way for online business owners to brand themselves or their products. If you use them correctly, it could create more traffic to your website and new customers. In this aspect Pinterest is just like every other social networking website. It can benefit your business when properly used.




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