Social media platforms have transformed the landscape of marketing and communication, providing businesses with an array of powerful tools to reach and engage their customers. From the ability to create captivating content to leveraging influencer partnerships and running targeted ad campaigns, social media opens up a world of possibilities for businesses to maximize their online presence and drive meaningful interactions with their audience.
Locksmiths use video marketing to build customer base and marketing to prospects.
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Press releases are a strategic and impactful way to share newsworthy information about your business. Whether you’re launching a new product, announcing a company milestone, or sharing industry insights, a well-crafted press release can generate significant media coverage and attract the attention of your target audience. By leveraging press releases, you have the opportunity to shape the narrative around your brand and establish yourself as a trusted authority in your industry. The key lies in understanding the elements of an effective press release and how to distribute it to relevant media outlets for maximum exposure.
Locksmiths use video marketing.
As a local locksmith, did you know that there are people in our area who are looking for you right now – but they can’t find you?
Unfortunately, you are missing out on their business – and losing money because of it. That’s right!
Every day people in our area use the internet to find the local shops, products and services they need – including locksmith. And if you don’t have an effective online presence – you are missing out on their business!
When locksmith use video marketing they see more customer. The days are gone when “traditional” advertising like print ads and yellow page listings were enough to keep new customers coming in – and old ones coming back.
In today’s world your business MUST be using the internet to reach more customers and clients – and to stay competitive and profitable.
You might be wondering, what IS an effective online presence?
Well, in order to bring in new business on a regular basis, you should start taking advantage of online marketing.
As a local locksmith, these are just some of the powerful online strategies available for you to use to increase sales and profits in your business.
Best of all – these strategies can provide a much higher return on your investment than “traditional” marketing methods.
Locksmiths use video marketing: Inexpensive Video Marketing Ideas for your Small Business
If you have a local bricks and mortar business or you’re trying to get the attention of local clients then creating videos and marketing them online is a great way to do it. YouTube.com is free to use, and easy to set up. You can start your own channel in literally minutes. Simply go to YouTube.com and click, Create Account to get started. It’s important that you consider the name you give to your account so that your channel will represent your business appropriately.
You do not have to use your Gmail account and you can, and should, use your business name and email address to get started. You can personalize your “channel” in many ways but the most important thing to do after creating an account is to start uploading videos. There are a few tips about videos that are important such as:
- Keep them short — More than three minutes is probably unnecessary but definitely keep them to five to six minutes and no more than ten. Try creating some short three minute videos first and if you go over a bit that’s okay. But, if you try to keep them short you’ll make a better more focused video.
- Don’t be perfect — If you’re speaking or showing your screen to demonstrate something, don’t be worried about a small voice mistake here and there. No one is perfect. Even wonderful speakers often say “Um” and repeat themselves. The less you strive for perfection the more natural you’ll be and the more likely you’ll succeed at the third tip.
- Get them up — Upload them as soon as you’re done making them and stick to a regular schedule. You can upload them to YouTube.com as well as connect them to an email list, and share them with all your social media accounts almost instantly with the right software.
Locksmiths use video marketing: The other concern about inexpensive video marketing is what type of content to use for the videos. The best type of content usually falls into the informative and “how to” genres. It doesn’t matter what kind of business you have, you can find a way to develop content that gives your potential viewers information about not only your products, but how to use your products. YouTube.com frowns on out and out advertising without paying them, so it is important that you don’t turn each video into a commercial but instead focus on giving your clients and potential clients value for their time.
Locksmiths use video marketing: Create videos that:
- Inform — If you’re a local lawyer, pick a new topic to give some short information about. Say you’re a divorce lawyer, why not answer short general topical questions about issues couples face in divorce in your area? “How much does it cost to get a divorce in Your City and why?” “What are the typical reasons or grounds for divorce in Your City?” “What is Joint Custody?” “What is alienation of affection?” You get the idea!
- Teach — Do you own a local beauty salon? Why not do lessons on hair care, self-care, and other “how-tos” that tell a viewer how to do things themselves, even how to cut their bangs themselves? Why do that? They will get to know you, trust you, and come to you when they want to visit a salon because you’ve shared valuable how to information with them. If you are a Doctor, you can demonstrate how to properly clean a wound, or show before and after’s of procedures.
- Entertain — It’s possible to create informative videos that also entertain if you simply relax, be yourself, and act like you’re talking to your best friend. Remember, your target audience needs your information, so even if you don’t find it particularly entertaining learning how to put rubber bands on braces, guess what, the teenager or mom whose child is having issues doing it, will appreciate the online lesson.
We’d really like to show you how applying methods like these can start improving your bottom line right away.
As online marketing experts and local business owners ourselves, we want to do our part to help the area economy. With this in mind, we invite you to contact us today for a free, no-obligation consultation.
We look forward to helping you – our local locksmith – generate more clients and increase your revenue.