Website Analytics for Website Metrics, Website Sales and Performance Analysis. 

Website Analytics Before the Internet – and long before Google – business owners used to sit around and think of ways to get the information they needed from their customers. Many businesses used face-to-face customer polls, focus groups, product reviewers, mail-in surveys and telephone surveys. Many of these time tested methods used long ago are still used today, just not as frequently.

Knowing how many visitors your website is getting and where they are coming from is vital to your business. You need to have high quality analytics software on your website.

We can help you choose the right analytics software and teach you how to understand the data.

Website Analytics Before the Internet – and long before Google – business owners used to sit around and think of ways to get the information they needed from their customers. Many businesses used face-to-face customer polls, focus groups, product reviewers, mail-in surveys and telephone surveys. Many of these time tested methods used long ago are still used today, just not as frequently.

Today, we have website analytics, which makes getting statistics a breeze. In just a few clicks of the mouse, you can find out how many unique visitors viewed your site, what pages they viewed, how long they stayed on each page, what country they live in, what web browser they use, if they used specific keywords to find your site and how they arrived at your site. You may not have a clue how to use these little tidbits of information right now, but they are valuable.

One of the most popular website analytics services available today is Google Analytics (www.google.com/analytics), which is fairly easy to use and offers great tutorials to help beginners better understand what the information they are seeing is and how they can use it. Several other sites exist, like Clicky (www.getclicky.com), Reinvigorate (www.reinvigorate.net) and Piwik (www.piwik.org), among others.

Nearly all of the analytics sites offer tutorials for the beginner, which can make it a lot easier to learn at your leisure, but some sites offer more information than others.

Aside from the free analytics sites mentioned above, there are also several paid sites that you can subscribe to, as well as software that you can purchase, that will provide you with the insight you need to keep your website competitive. Many opt for the free sites because, although they don’t cost you a dime, they still provide you with pertinent information you need.

If you are having your site revamped, you should definitely ask your web designer whether or not they will analyze your data to improve upon what is currently there. Although not all web design companies offer to assist you in analyzing the data for your site, many do.

Why?

Well, by analyzing your data, your web designer may be able to see where your previous site was lacking and recommend ways to fix it, whether it is with search engine optimization or with different coding. If the web design company you select provides this service and you commit to it, the result should be an improved site with more traffic than you had previously – along with a sleek new look.

To find out more about  website analytics and how this can help your business contact us today.