Social media platforms have transformed the landscape of marketing and communication, providing businesses with an array of powerful tools to reach and engage their customers. From the ability to create captivating content to leveraging influencer partnerships and running targeted ad campaigns, social media opens up a world of possibilities for businesses to maximize their online presence and drive meaningful interactions with their audience.
Google Plus is a new rapidly growing social platform
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The Daily Buzz: Welcome to a valuable resource designed for professionals and enthusiasts alike. Here, you will find concise yet comprehensive blog posts that delve into the world of online marketing.
With a focus on the most current trends, tools, and techniques, the Daily Buzz aims to inform and educate readers about strategies that truly work.
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In today’s digital era, businesses are searching for effective methods to gain exposure and capture attention. Targeted press releases have emerged as a powerful solution, capable of generating significant media coverage and reaching a wider audience.
Forbes Magazine recognizes press releases as the most effective means of gaining widespread exposure due to their concise format and ability to convey compelling narratives about your business. Press releases offer advantages such as increased customer acquisition, enhanced credibility, and the potential for future media coverage.
By incorporating strategic press release marketing, businesses can unlock remarkable opportunities for exposure and drive tangible results. Contact our professionals today to leverage the power of press releases and elevate your business’s visibility.
Discover actionable insights to optimize your social media presence. This comprehensive guide covers everything from content creation to analytics, providing valuable strategies for both novice and seasoned professionals.
Press releases are a strategic and impactful way to share newsworthy information about your business. Whether you’re launching a new product, announcing a company milestone, or sharing industry insights, a well-crafted press release can generate significant media coverage and attract the attention of your target audience. By leveraging press releases, you have the opportunity to shape the narrative around your brand and establish yourself as a trusted authority in your industry. The key lies in understanding the elements of an effective press release and how to distribute it to relevant media outlets for maximum exposure.
Google Plus is a new rapidly growing social platform.
Its Google answer to Facebook. With more than 250 Million Google Plus users the community is growing rapidly.
This latest social platform is integrated with maps and Google Places. Which means customers are searching Google +to find, review and rate your business. With the newly integrated Zagat rating system, the old reviews are being removed. Customers will be able to rate your business using multiple criteria.
Is your business there?
Get in touch to see how we help your online social presence and business reputation with Google Plus. Learn how the new Google Plus can help your business today. Get started and learn more now.
Google Plus Local Takes Over Google Places
Local business owners know how vital it is to have an online business listing. When was the last time you pulled out an archaic yellow pages phone book to look up an address or phone number? More often than not, you’re “Googling” that information on the computer or a smart phone.
In an effort to streamline their products, Google has made Google Places a part of its Google Plus social media platform. Instead of logging in at two separate sites, you can manage your local business page in one place.
All the business pages created at Google Places were seamlessly integrated into Google Plus Local. Of course, owners always have the option of editing the information found on their local pages but you don’t have to recreate the page from scratch.
Google Plus Local Upgrades
While Google of course wants more people to use their Google Plus platform, people can still access your Google Plus Local business listing from any of its other products, such as search, maps and mobile. They can also use their Google Plus circles as a source of reviews for local businesses.
One big change that experts believe will help with company branding is the new layout and additional photo areas on the new Google Plus Local pages. Businesses can upload one large photo to show on the right side of the page but also have the option of uploading 5 other photos which appear along the top of the page. If you have a hotel property or other merchandise you want to highlight, having those photos front and center is a useful feature.
Another key feature of Google Places was the Zagat reviews. Zagat is a world-renowned company known for their customer-generated restaurant reviews and happily this feature is now a part of Google Plus Local. To read Zagat and Google user reviews of any restaurants in your area, simply login to Google Plus Local, search by restaurant name or location and click the link that says “Reviews” under the name (you’ll also see how many reviews were submitted for that restaurant).
Google users can also review other local businesses, such as florists, dentists, jewelry stores and hardware stores. In the right corner of each business’ listing you’ll see a small pencil icon. Click here to leave a review which is viewable to all of your circles.
Managing Your Google Plus Local Listing
With the integration of Google Places and Google Plus, it’s now easier to manage your business listing and online reputation. Simply login to one place, easily edit your business profile if you move or make any changes to your hours, and, most importantly, read the customer reviews.
Hopefully you’ll see mostly good reviews but occasionally there will be some poor reviews. If you see multiple bad reviews, it’s time to address the problem and make some changes. Don’t always assume the customer is out to get you by posting a bad review. The only way to improve your business is to recognize a problem, make changes to fix the problem and to treat your customers well.