Flower shops need online marketing to grow and prosper.

by | Video Marketing

Sheryl Henricks

Sheryl Henricks

Blogger and Content Creator

The Daily Buzz: Welcome to a valuable resource designed for professionals and enthusiasts alike. Here, you will find concise yet comprehensive blog posts that delve into the world of online marketing.

With a focus on the most current trends, tools, and techniques, the Daily Buzz aims to inform and educate readers about strategies that truly work.

Whether you’re a seasoned marketer seeking the latest insights or a business owner looking to enhance your online presence, the Daily Buzz offers relevant content tailored to your needs. Explore the dynamic landscape of online marketing with us, and empower your business to thrive in the digital age.

Join the Daily Buzz community today, and stay ahead with real-time updates on the strategies that are shaping the future of online marketing.

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Small business need online marketing and social media to get results. 

Flower shops need online marketing to grow and prosper. With the competitive nature of flower shops, how can you remain competitive in todays marketplace.

Yellow book is outdated. Radio and TV are untargeted and lacks results. There is a major shift in how customers find goods and services.

Are your customers finding you or your competitors?

 

Need Online Marketing:  Facebook Advertising Strategies for Local Marketing

For the longest time it seemed that only those who had virtual businesses or digital products were found utilizing the internet for marketing purposes. It’s so easy for virtual business owners to just sit at their computer and integrate online marketing strategies to grow their business or sell their products.

Now, however, there’s a bigger push for local businesses with physical locations to use the internet for internet marketing. Why, you ask? Quite simply, because the times are changing and the vast majority of your market is likely online. Traditional advertising methods can still be used in your marketing mix in order to reach more of your target market but the internet should not be ignored.

Need Online Marketing:  Make Facebook Your Friend

Experts predict that the number of Facebook users will reach the 1 billion milestone by August 2012. This is a vast worldwide number and your job is to find those in your target market among these 1 billion users.

Need Online Marketing:  First, create a fan page for your business. This is different from a personal profile and it’s very important that you follow the Facebook Terms of Service. Some businesses have lost their Facebook profiles because they ignored this basic tenet.

Once your fan page is created, you have the option of adding a mailing list opt-in box to capture visitor email addresses. This adds them to your mailing list, which is a more direct way of building a relationship.

You can even set up a special coupon code that the visitors receive after they “Like” your page. Everybody loves coupons and saving money so having a coupon will entice people to visit your physical location to redeem it.

Need Online Marketing:  Optimize your fan page using your local keywords so your Facebook fan page will show up in the search engines. You can do this in the profile section.

While you’re setting up your page and your special coupon codes, get in the habit of posting updates, asking questions, or offering tips for your visitors. Even though you may not have many visitors at the beginning, the key is to engage them in conversation. Get in the habit early on in this process and it will become second nature.

Need Online Marketing:  Buying Facebook Ads

Creating a fan page is free and an easy way to begin your local marketing efforts. The next step to maximizing Facebook is to buy a Facebook ad.

No doubt you have noticed recently when visiting Facebook there are ads along the right side of your newsfeed. These ads are very targeted based on the keywords and other demographic information you used while setting up your ad.

The object of using a Facebook ad is to find more members of your target audience. Facebook also allows you to create 4 different versions of your ad to test ad copy or to simply customize your ads for your different demographic groups.

Need Online Marketing:  Once these Facebook users see your ad and are drawn in by the copy, they will land on your website landing page or your Facebook fan page. No matter what the final destination, the object is to have them opt in to your newsletter or make a purchase.

If you need help customizing your Facebook pages or writing compelling ads, consider hiring an internet marketing consultant. These experts can help you strategize the best way to use Facebook and often have graphic designers and writers on hand to design your pages and write your ads while you serve your current customers.

We can help assess your latest marketing needs and determine what is working and what needs to be improved.We invite you to obtain your free market analysis.  The market analysis is an indepth analysis of your website. Click now to get yours.

My entrepreneurial journey began in 2000, following a corporate downsizing. Transitioning from a conventional corporate role, I entered the thrilling field of online digital marketing.

My ambition, passion for writing, and drive for success led me to found Bull Falls Marketing, committed to innovative digital marketing solutions. These attributes not only paved my way to success but positioned me as a thought leader in the industry.

I’ve had the privilege of featuring my writings on digital marketing in respected publications like The Daily Buzz. My understanding of the digital world, expressed through my distinctive writing style, has earned recognition and respect.

My journey from corporate life to a leader in digital marketing reflects resilience, creativity, and a commitment to excellence. Through Bull Falls Marketing and my continuous contributions, I strive to inspire and guide others toward online business success.

 

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Video Marketing Works..

 

Video grabs people's attention.   Learn how video marketing can work for your business with our free ebook Quick Video Marketing Tips for Your Business.

 

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