
Does your website need to be updated?

Sheryl Henricks
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Daily Buzz: Discover quick blog posts to inform and educate about the latest online marketing strategies that work.
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How often does a website need to be updated?
Does your website need to be updated? Are you not getting the results you hoped for with your company website? Is your website sending potential customers running the other direction?
Having a professional company website is absolutely necessary these days. Consumers all across the world now turn to the Internet much more often to find products and services than ever before. The traditional methods of finding product and service information, such as television, radio, and newspaper ads, are a thing of the past.
These days just having a website isn’t enough?
As a local business owner, you have the opportunity to draw in masses of people effectively by having a strong business website that represents your brand effectively. Of course, you’ll need a way for your website to reach as many people as possible, and an experienced web designer can help you make this a possibility.
When it comes to having a “profitable” website that will help your business bring in new leads and sales, it’s about so much more than how good it looks.
Your website could be one of the sharpest out there; but how does it fare in terms of usability, functionality, and information access? How well does it convert your visitors into paying customers?
Did you know…?
- Most shoppers go online to conduct research before making a purchase.
- 40% of consumers abandon web pages that take more than three seconds to load.
- It takes no more than 50 milliseconds for users to form an opinion about your company website.
- 75% of internet users admit to making a judgment about a company’s credibility based on their website.
Many business websites are missing some of the most critical components that are proven to be effective when it comes to increasing sales and revenue.
In fact, a poorly designed website is worse than not having a website at all.
Does your website provide visitors with the information they want or is it full of content that presents them with no value?
Does your website contain conversion tools?
Or are your visitors leaving your site within seconds to never return?
At the very least, your website should have:
1. A strong call to action
2. Your contact information
3. Your address, directions and hours of operation
4. An email capture form
5. Useful tips and fresh updated content
Without these your website probably won’t bring in many customers…
Instead they’ll run right into the arms of your closest competitors…
Taking your profits with them. Contact us today to stop this serious dilemma!
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