Aggressive Marketing: How The Use Of Aggressive Marketing Is Turning People Off.

by | Offiline Marketing Strategies

Sheryl Henricks

Sheryl Henricks

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Aggressive Marketing: Most shoppers search online first for local businesses and then they decide where to buy products offline.

Aggressive marketing is self defeating.  When it comes to advertising it does require a small amount of common sense.   Would a company sell more if it were to insult its customers?  Of course they wouldn’t.   Would they start to lose out because they are connected with something in people’s imaginations that they dislike? 

Yes they will.

Will it prove hard to strike the right balance that will enable you to convince people to part with their money whilst assuring them that you aren’t out to make a quick buck?

Certainly.   The trickiest thing in all of this is that you are required to make decisions without knowing what the outcome will be.

There are many companies that think the best way of marketing themselves is to launch themselves at their customers.  They will look to put across their message that in simple terms would say that if they don’t buy this product then they are a complete idiot.   They see their product as being the best and themselves as geniuses.

Aggressive Marketing: Most shoppers search online first for local businesses and then they decide where to buy products offline.

Who would turn to another company?

If they do then they must be idiots?

Yet even the most arrogant marketers are a lot more subtle yet they can still be very aggressive when trying to sell their product.

But will this tactic prove successful?

It has been seen that people today like companies who tell them just the facts and provide a sound case for why people should be choosing them instead of aggressive marketing.   Yes you want people to be enthusiastic about your product.  However the problem is in trying to build yourself there is every likelihood that you will insult someone else and this certainly isn’t something that most people like.

People see an average of 3300 advertising messages a day.  Yes a day.  Some advertisers use aggressive marketing and insult their competitors.  Some state the facts. Some don’t advertise at all and some advertise constantly with the latest and greatest sales gimmicks.  The perception of advertising is changing.  The consumer is more educated and there has been a massive shift in the way consumers buy products nowadays.

Aggressive Marketing:  In the past, they went to their local store and bought based on price and reputation of local business owner.  However, with the advent of social media sites such as facebook, google plus, google just to name a few, consumers search review sites and check out the ratings of local businesses.  They visit the Google gods and read consumer reviews of local businesses.  Then they come to the local businesses and may or may not buy.


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