If you’re a business owner, chances are you already know that your company needs a great deal of exposure combined with effective marketing techniques to be successful online.

Video marketing is a powerful way to achieve your online goals and truly connect with local consumers. Whether you’re looking for ways to increase your online visibility, or if you’re just getting started, here’s how videos can help boost your company’s overall online presence:

1. Search Engines

The major search engines are now indexing videos with the appropriate keywords. Internet users are no longer limited to search results containing only web content.

In fact, Google places a high priority on videos. In fact, Google places a high priority on videos. This means if someone is searching online for your type of product or service, your videos may come up if they are properly optimized.

Keep in mind, however, that a video should always have an SEO-optimized title, a detailed description, and relevant keywords. This will help get your videos listed high in the search results.

2. People Love Online Videos

With over 3 billion hits a day on YouTube alone, it’s evident that a lot people like to watch videos. In fact, YouTube is the second most-used site for searches, trailing only behind Google. Creating your own videos, whether they are tutorials, product information, or testimonials, will increase the chances of your online exposure significantly growing.

3. Millions of Online Videos are Shared Online Daily

Whether through emails, social media sites, or sharing buttons on blogs, consumers today do not hesitate to share videos with their friends, family, and colleagues. Video sharing will continue to grow as more users start sharing videos via their mobile devices.

4. People Stay on Websites Longer That Has  Online Videos

Website visitors tend to stay longer on websites that have videos. The longer people stay, the more likely they are to remember your company. In fact, most viewers will remember your brand and your key product and/or service features if they find your videos entertaining and helpful.

5. Online Videos Are More Personal

When you create a video, you are giving consumers a more personal experience than they would get from reading content alone. This will help turn cold leads into warm prospects as viewers may feel a better connection towards your brand.

6. Online Videos Attract Visual Learners

Along with the entertainment and personal factors that come with videos, those who are visual learners will seek out videos before anything else. Creating and sharing videos allows you to reach these types of people who may have otherwise skipped learning about your business if you didn’t offer visual content.

Here is a sample of online videos directly related to your industry. Find out how online video marketing can help you generate more leads and close more sales today.